When it comes to conferences, how do you judge if you’ve gotten a good return on your investment of time and money? From my years working in the association business, here are some commonly expressed answers:
- Number of continuing education hours offered
- Number of new contacts made
- Number of open bar receptions
- Number of hours spent by the pool
- Amount of schwag picked up in expo hall
Depending on your values, all good measures.
Here’s another way to look at it: I have friends who say if they get one great new idea from a conference, they’ve more than made their money back on their conference investment. Does this translate to the REALTOR® profession?
- Consider avoiding one deal-breaking mistake by recalling a tip from one of three sessions by VAR’s own special counsel, Lem Marshall.
- Consider selling one additional property this year by fully tapping into your client service potential. Larry Romito of Quality Service Certified will help you reach your service sweet spot.
- Consider getting one more referral this year by displaying impeccable ethics to a current client. Discover practical steps how to steer clear of common ethical missteps with Bruce Aydt.
- And don’t forget that the best idea you get at VAR’s Annual Conference & Expo just might come from the REALTOR® sitting next to you at lunch.
All of this, plus a convention and expo experience you won’t soon forget, await you in Williamsburg. And yes, the experience includes open bars, plenty of exhibitor schwag, and an indoor pool!
